Dynamic Health Learning Platform

Designing to educate knowledgeable, busy medical professionals

Outcome

An e-learning platform with over 200 courses.

Role

Product designer
Creative lead
Medical illustrator

Tools

Articulate 360
Adobe Captivate
Adobe Illustrator
Adobe Photoshop
Figma

Team Composition

Designers
Medical Illustrators
Nurses
Medical Writers

I wore a lot of hats!

I led the design of this product while onboarding and mentoring other designers. I created a new workflow and assets for this product that increased our production from one course ever month to over 200 in the span of six months.

Insights and Ideation

I partnered with two section editors, four nurses, and two junior designers to uncover and synthesize insights on the needs of medical professionals.

Experience Strategy

I created prototypes that helped align our company on the vision of the product. I also created workflows that ensured this product would be viable longterm.

Planning and Scope

I defined the product to my managers. I demonstrated the need for a new platform that would increase efficiency and help our budget in the long run.

Project Coordination

I designed in a cross-functional team and also mentored our new hires on how to design within brand guidelines and communicate with medical professionals.

Design Execution

I executed wireframes, prototypes, medical illustrations, icons, and final deliverables.

Leadership

I presented my work to hundreds of people in a company-wide meeting to gain support from executive-level stakeholders.

THE CHALLENGE

How do we educate busy clinicians in an interactive and dignified way?

There are over 1,500 medical professionals working with our company and many more externally who want to further improve their skill set while also earning credit hours for their continuing education.

Current products on the market offer either visually pleasing aesthetics but are low in interactive activities or are highly interactive but visually displeasing and inaccessible.

Examples of our major competitors.

COMPETITIVE ANALYSIS

Aesthetics and interactivity, not mutually exclusive

To better understand current market offerings, I conducted a competitive analysis on the current state of products. From here, I set the goal for our product be one that is both aesthetically pleasing while also being highly interactive.

INITIAL FINDINGS

On-the-go, memorable interactions

I also interviewed user stakeholders. From this, I outlined our need to create:

a sense of excitement for learning through interactivity
memorable learning games
a calming and dignified learning environment for stressed and tired medical professionals
a responsive platform usable inside hospitals

BEGINNING ITERATIONS

Using existing resources to make basic prototypes

At the beginning, I was tasked to use Adobe Captivate as this was software we previously had a license for. At this point, the team was both small and operating with a limited budget. This legacy software presented challenges with difficult-to-fix niche bugs.

The first iterations were made with basic interactive games for the sake of testing with nurses.

Early tests of the interactive features on Adobe Captivate. I learned Javascript just to program these features.

FEEDBACK AND INSIGHTS

Users need bite-sized lessons to carry around during the day

I gathered qualitative feedback after sharing this prototype with our users and found that:

nurses were most likely to use this platform while in a hospital setting, so both a desktop and tablet format was needed
they appreciated the mini-games because they offered pick-me-ups that helped them refresh their memory throughout the day
they wanted more options to reset games so that they could further memorize through repetition

INTERMEDIARY ITERATIONS

Better tools for a better workflow

Because of the limitations of Adobe Captivate, I called for us to shift our platform to Articulate 360. Some benefits for Articulate were:

responsivity across multiple platforms
a large variety of interactive options to choose from and to create
lower learning curve for onboarding designers

Early iterations on Articulate designed to test the scope of interactivity.

MORE TESTING AND FEEDBACK

Honing in on simple and memorable activities

I tried iterations of different activities and shared them with our section editors and nurses in an unmoderated setting. I learned that certain activities such as drag and drop and flashcards with vivid pictures were activities that helped boost their memory while also being simple enough to prevent frustration.

FINAL ITERATIONS

We built beautiful and engaging platform that answered a need

Through the feedback gathered later on, we were able to make the activities more interactive and memorable in ways such as creating a wheel of fortune and chat games where the user could "speak" to a fellow medical professional while answering questions. These kinds of activities helped our users learn by offering bite-sized amounts of information and mental stimulation throughout what otherwise could have been long text-only medical courses.

IMPACT

A scalable and sustainable solution

By designing this product, we helped thousands of medical professionals achieve their continuing education goals on a learning platform that is visually and mentally pleasing to them. Because of my major push to switch platforms, we went from being able to create one unresponsive course on Adobe Captivate in several weeks to being able to create hundreds of responsive, interactive, and accessible courses on Articulate 360. With these changes and the modular courses I designed, this project was able to grow even further as it grew in popularity, and more members of the team were onboarded.

MY THOUGHTS

We created a needed, useful product to fill a gap in the market

I am so proud of our small team for creating this e-learning product with a limited amount of resources. Through this project, I learned how to work closely with doctors and nurses. I also learned the value of getting detailed user feedback which helped us drastically transform the platform.

During the creation of this product, I was able to demonstrate my ability to plan for future members of my team, communicate my problem-solving skills, and show my leadership skills by making product-improving decisions that also positively impacted our users.